Let’s Tell Your Story
We believe every organization has a story worth telling. Let us help you communicate your value to your audience. We’ll meet with you and get a sense of your organization to create content that resonates with you, your brand, and your audience.
Content creation is an integral part of the marketing funnel and is indispensable in crafting a positive customer journey. Oftentimes, a social media post, an email, a webpage, or any other content type is the first point of contact new customers have with your brand. We help make sure that that first meeting, and all the ones to follow, get off on the right foot and communicate exactly what you want in a way that will engage your unique audience.
Video Content
Who You Are, COmmunicated On Screen
It’s important for you to be able to clearly articulate who you are, what you do, and why you are distinctive. We offer Company Overview videos for our clients to help clearly capture the competitive features and services that set them apart from other companies in the industry. This type of content project helps our clients reach a larger prospect base with authentic, engaging material.
Live Events, Repurposed
We know the effort that goes into producing and recording a webinar. Webinars are fantastic events for lead generation and driving awareness. But, alone, they are single events. While we could leave it at that, that’s not enough for us. We take webinars, and other live, online events, a step further. Not only do we fully edit all webinar recordings to be used on websites or as other client content, but our team will go back through each edited webinar recording and splice them into easily digestible, succinct snippets to help you increase engagement with your customers and prospects.
These snippets include consistent use of logos and clean messaging to ensure that no matter where someone is viewing the video, they know right away who it’s coming from and what they’ll be learning about. These snippets can also be embedded in website pages and marketing emails upon request. Plus, after publishing this content, we provide additional behavioral analytics to derive sales and assess engagement. You put in so much amazing work to create this content. Now, let your content work for you.
Creative, Technical Storytelling
Many of our clients operate within the tech space. A challenge they face is figuring out how to communicate their high impact technical work in a way that is engaging and digestible for audience members. We have extensive experience working with engineers and other technical staff to understand the concepts and processes you want to communicate, then we’ll work our MachineBlack magic and present the information in an engaging, digestible format that can be used across social channels or website pages.
An example of what we’ve done in the past would be whiteboard videos to creatively showcase solutions, products, and services. Something like a whiteboard video would be available upon request. Our goal is to help you find the best way to communicate with your audience, and we’re not afraid to get creative when it comes to finding the video solutions that work best for you.
Website Content
Fully Managed, FUlly Yours
Your story is yours and yours alone. We get it. While we can fully manage every aspect of web publishing and content updating, we work with you to ensure that you feel like your voice is being heard. If there are aspects of your site you want to maintain, or parts you want updated, let us know. We’ll do the heavy lifting to make your vision come to life on your site.
Page Management
Included with our brand management services, we provide clients with a range of website content. This could include a full site revamp, or work on more specific web pages such as:
Landing pages: Direct prospects directly from your advertisements to the desired action found on the ad’s landing page
Webinar overview pages: Ensure your webinar content is well organized, easy to navigate, and properly collecting leads
End of the year newsletters: Synthesize your achievements—It’s impressive all that can be accomplished in a year and we help you disseminate the summary of all you’ve achieved to your customers and prospects
Site Audit
When you first come on board as a MachineBlack client, we conduct a full site audit to pull out areas that should be highlighted on the existing site, and determine areas that need to be updated. Then, our services also include a yearly audit of your full website, ensuring top-level organization, consistency, and professionalism. We want you, and your customers, to have the best experience possible and keeping your site well maintained is key to optimizing this online experience.
Documents: Datasheets, WhitePapers, & Solution Briefs
Collaborative Content Creation
We help our clients present their solutions, products, and services with clean, compelling, and professional solution briefs, datasheets, and whitepapers. Our team works in tandem with yours using collaborative slide decks, updated versions of PDF documents, and organized website pages for your customers to access.
We also offer full document audits and reviews to ensure regular updates to materials, aligned formatting, and brand consistency. We know each organization has unique needs for publications and documentation. Schedule a call with us, share your needs, and let’s see how we can work with you to optimize your document drafting and publication process.