At MachineBlack, we are problem solvers. We are constantly innovating upon what has been done in the past in order to help you achieve your unique business goals. Through our Strategic Marketing Operations services, we work with you to highlight your strengths, identify areas for improvement, and develop sustainable and iterative solutions for your business activities.

Our strategic consulting spans a range of focus areas that can be tailored to your specific needs. Looking to gain a deeper understanding of your target market? We’ll manage your market research. In search of new leads for your business? Let us handle your ongoing lead generation. Hoping to foster more engagement among your audience, drive traffic, and more clearly define your brand? We’re pros when it comes to audience engagement strategies and brand management. Whatever your strategic goal, we have the solution.

What We Offer

Brand Management

When someone hears your organization’s name, there should be an immediate association with your branding and mission. Clear and consistent brand management is key to ensuring this immediate association and identification in the minds of your target audience. To encourage this process, we provide our clients with ongoing Brand Management to ensure consistency in logos and messaging across all media. This includes logo creation and logo animations. Additional media offerings include advertising on both LinkedIn and Google, website creation and updates, company documents, content review for email series, landing pages, and video advertisements.

Search Engine Optimization (Google Ads & LinkedIn Advertising)

We want to help you been seen. Via Google Ads, MachineBlack will maximize your visibility to meet your goals related to lead generation, brand awareness, sales, website traffic, and product and brand consideration. We provide a comprehensive Google Ad campaign strategy for each client with ongoing campaign management, weekly and monthly pay-per-click reporting, regular meetings with sales, and quarterly and yearly summary decks.

Our other SEO services include landing page creation, keyword research, keyword forecasting, budgeting strategy, and more. We also utilize LinkedIn Advertising with our clients to both meet your marketing goals and to target webinar registration ensuring that the right people are engaging with your content at the right time.

Email Engagement

Email marketing is key for encouraging consistent and targeted engagement with your audience. We offer end-to-end email campaign management. This includes campaign ideation, email content creation, and post-campaign engagement analytics. Our emails can be centered on a range of topics, such as top-of-funnel campaigns, event news, and product and service updates. To learn more about the types of content we commonly include in our client emails, visit our content creation services page. Ultimately, we take care of all aspects of running a successful email campaign and work with you to tailor each campaign to meet your specific engagement goals.

Market Research

In order to distinguish yourself within your industry, you need a detailed understanding of both internal customer needs and external market trends. At MachineBlack, we provide thorough market research for our clients to ensure competitiveness within their industries. Internally, we will conduct surveys to assess customer satisfaction with your products and services in addition to assessing current and future customer needs. Externally, the MachineBlack team researches key market drivers, competitor assets and marketing strategy, and search engine keyword traffic for search engine optimization. Through our diligent research practices, you’ll come away with an in-depth understanding of your customers and your industry in order to make better informed marketing and strategy decisions.

OnGoing Lead Generation and Calling SUpport

We offer ongoing support for outbound lead generation and calling support internally or externally with agencies for our clients. We know each client’s needs within this area will vary greatly depending upon their industry, audience, and existing lead gen and calling practices. Get in touch with us to see how we can support you with these kinds of activities.

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