Let Us Help You Be Seen
Your voice needs to be heard. It can be hard to stand out in today’s hyper-competitive, always-on market. One of the best ways to increase your visibility is through event hosting and attendance. Whether online or in-person, attending and hosting events that provide value for both you and your audience is an excellent way to increase your visibility, grow your brand, and drive engagement.
But, many find the event management process daunting and shy away from this indispensable marketing channel. We get it. To make things easier for you, we handle every aspect of the event from ideation to registration to hosting all the way through to post-event activities. That way, you just have to focus on what you know best: you, your brand, and your story.
Webinars
The Event
We offer our clients a comprehensive experience in webinar production. During the webinar, we’ll moderate the event, conduct live polls of attendees, as well as manage Q&A segments with experts to give registrants a better understanding of the webinar content. Wondering how you’ll be able to host your own webinar? No worries, we’ve got you covered. We provide top of the line audio and streaming equipment if needed to help you create an event you’ll be proud of.
Pre- and Post-Event Support
MachineBlack drafts, schedules, and analyzes comprehensive email series invitations to customers, including registration links and follow-up day-of recordings. These polished recordings are also made available to embed in client websites and, if desired, can be spliced into shorter snippet videos to increase engagement with specific webinar portions.
What This Can Look Like
We work with different teams to produce the type of webinar that best serves your goals. In the past, we have facilitated company overview webinars, solutions overview webinars, and technical update webinars, to name a few. What do these look like? Let’s dive in:
Company overview webinars include a short overview video to showcase your company. This is a great top-of-funnel event. We’re excited about your work, and we want your audience to be too.
Solutions overview webinars often, but not always, include short, engaging demonstrations of the product and/or service in action. This is a perfect time to dive a bit deeper into your specific value-add to further engage your audience, book demos, and drive more targeted leads.
Technical update webinars involve working closely with your engineering team to develop content available only to customers. This is a chance to reveal the latest in client technologies, review upcoming improvements, and to discuss roadmaps with customers. Available on your desired frequency, quarterly at most frequent.
In-Person Event Support
Preparation
We appreciate all the work that goes into planning an in-person event. We also appreciate the fact that you have a lot on your plate. We’re here to help lighten the load when it comes to preparing for in-person events. We’ll provide logistic support including, but not limited to:
Event research
Generating datasheets
Designing banners, mugs, mousepads, and any other branded material for the event
Liaising with the conference host
Booking spaces
Coordinating with the client team
Additional Support
We are also available to provide additional support for in-person events, such as publicizing to your audience, should you desire, your attendance at a particular event through email or social media campaigns. Each client and their needs are unique. If you’re looking for additional support for in-person events, get in touch with us and let’s talk about ways we may be able to work together.